The flower market in the UAE is unique as it is heavily influenced by the desert climate and a complex import logistics network. This combination is the key catalyst behind the final (and often steep!) consumer prices. Overall, if the cost of living in the UAE is wearing you thin, do not be disheartened! Because when it comes to flowers, it’s all about when to purchase. With a little planning and seasonal awareness, you can score beautiful blooms at prices you’ll love. We hope this guide helps you do just that.

January or Post-Holiday Lull
The post-holiday rush is one of the best times to purchase flowers because more often than not, florists have excess inventory spill over after the busy festive season. Premium flowers like roses, tulips and lilies are popular blooms you can find on discount due to this reason. This is also when shops reset their new supplies, so it’s worth visiting a local flower shop and asking about clearance deals. Refrigerated flowers are another affordable option, as they tend to last longer while still looking fresh.
February or Valentine’s Season
Probably the most PEAK time for flower purchases, however, many discounts are available leading up to Valentine’s Day. This is because florists want early commitments to cater to the massive last-minute demand. Plan your order at least two weeks in advance to land the best deals. Look for combination offers with chocolates or perfumes, as they generally provide more value.
Mother’s Day in March
Mother’s Day in the UAE is celebrated in March, unlike certain countries that celebrate in May. There’s a surge in pricing during this period, but look out for seasonal and locally grown varieties for more affordability. There are chances that, ahead of Mother’s Day, there is a surplus of flowers from Valentine’s Day, potentially at reduced prices.

Summer June – August
The reason for flowers on discount during the summer is due to the slow footfall and fewer events that take place due to the scorching heat of the Middle East. Florists need to manage inventory and therefore tend to reduce prices before long-lasting flowers, like carnations and chrysanthemums, start wilting. Other options would be to select heat-tolerant varieties of hardy potted plants or succulents.
November or the Pre holiday season
Events start picking up once the weather starts to cool, and as a result, November often brings pre-holiday sales. Florists look to secure large orders in advance, which can lead to more competitive prices. Flowers such as peonies and ranunculus may be available at better rates just before the season starts, while tulips are typically in abundance and therefore more affordable than at other times.
Seasonal
Local and regional greenhouses are in full production, so prices are lower due to the absence of import costs. Major celebrations such as Eid, Valentine’s Day, Mother’s Day and National Day often drive demand, meaning flower prices tend to drop immediately afterwards.

Finding a discount is great, but affordable in Dubai has conflicting feelings and is divisive to most because the perception is regarded as “low quality”. Buying flowers at lower prices purely depends on the time you buy them. Not the quality standards.
If you want to skip the guesswork and ensure utmost calibre, then quality is the one thing you shouldn’t compromise on. For the best quality and most vibrant selections in the region, your best bet is Parfumella Flowers. We bridge the gap between luxury and longevity, ensuring that every dirham you spend goes toward a bouquet that truly lasts.










