Choosing The Perfect Flower Arrangement For Your Corporate Event

The business and economic world at large is an ever-evolving landscape in pursuit of growth and success. Businesses pivot to stay afloat and relevant-hence the need for many a corporate event. In the past, the stereotypical corporate event atmosphere felt somewhat mundane and borderline monotonous, with little to no consideration on enhancing or elevating the space.

Today, however, festooning events with flowers and foliage is proving increasingly popular. Flowers bring about a feeling of warmth, elegance and storytelling, all of which are vital in professional settings of this nature. So, how do we choose the right flowers for corporate events? Let’s explore.

The first order of business would be to match the mood. Corporate events come in many forms. Here are a few of the main types and recommended flower choices:

Business and Conference

This event style aims for a professional and elegant ambience. White lilies are a florist’s favourite; they look sleek and symbolise integrity and respect. You can achieve a modern and sophisticated look with orchids or veer to the other end of the spectrum with roses for timeless elegance.

Celebratory Events and Award Nights

Striving for a warm, lively and uplifting setting. Gerberas are a wise pick as they perfectly reflect the bright and joyous ambience. Equally, you can opt for Chrysanthemums that symbolise cheerfulness, well wishes, and longevity. Mix and play with colourful, bold blooms for a radiant, celebratory tone. Or if you’re tilting towards an elegant yet friendly ambience, tulips never miss.

Networking, Media and Marketing Events 

These types of events would generally lean towards welcoming, classy and memorable set-ups. Think, sleek and sophisticated calla lilies or luxurious and dreamy peonies or lisianthums. Soft pastel colour palettes help elevate a space without being overpowering. For a tropical flair, reach out for snapdragons, birds of paradise or anthuriums, sure to be marvelled at. Or why not eucalyptus or branches of olive for a modern, sleek finish?

Top tip – Blend company colours or shades subtly into floral arrangements. It’s a clever way to cohesively tie your branding into the décor without being too obvious.

Scale of Your Event

Consider the architecture of the venue for a feel of what works best with your floral arrangement. Large spaces can handle tall, dramatic arrangements like delphiniums and tropical flora without upstaging or overshadowing the event. Smaller venues look better with low, dainty centrepieces that keep conversations flowing without unnecessary visual blocks. Carnations, roses, peonies, hydrangeas or combinations of these work well.

Stay True to Your Brand​

Corporate events are an extension of your brand, so your floral pick should subtly echo your brand’s personality. Factor in floriography, or the language of flowers, when arriving at your decision, as Calla lilies or anthuriums can mean sleek and modern, while soft pastel blooms denote warmth and care. Furthermore, if your company leans more creative, then a garden-inspired mix will be most appropriate.

Long lasting Blooms and practicality

Carnations, chrysanthemums, roses and orchids are all durable choices and hold well under long hours, light and air conditioning.

In conclusion, next time you are planning your corporate event, don’t think of flowers as an accessory-or worse, an afterthought! think of them as a pivotal part of your unique storytelling. Let them represent your company’s values and energy. And when you want those perfect arrangements that leave a lasting impression, trust Parfumella Flowers to so effortlessly deliver.